Battle Born Eye Care

Project Description

The Factory completed a branding package and mailing collateral for Battle Born Eye Care, a local optometry office in Reno, Nevada. When establishing the brand, it was made clear that the use of eyes and the state of Nevada would be essential, so these silhouettes were carefully incorporated into the logo and branding materials, which includes business cards and letterhead designs. These same optical illusions have been carried through mailing collateral as well, which range from general mailers, to promotional content for their grand opening event in 2016.