Reno Santa Crawl

Project Description

The Factory completed print collateral, digital collateral and a website for the Reno Santa Pub Crawl, an annual pub crawl that raises funds to benefit local schools. When designing the 2017 artwork, a range of rotund santas were incorporated to represent the playfulness and joy of the event, meanwhile, the crawl’s female icon was placed as the design’s feature. A nod to the city was also included with Reno’s cityscape designed as a winter wonderland in the background. The collateral was created with vibrancy for easy recognition at night and the website was built with a responsive interface, which allows it to be conveniently viewed from desktop or mobile devices.